Digital Marketing Manager
Aspen Square Management is seeking a creative, detail oriented, Digital Marketing Manager with strong communication skills to facilitate, develop and maintain the Aspen website while overseeing and creating national social media campaigns. This one of a kind opportunity offers autonomy, innovation and independence to a creative, self-starter who thrives while working in a fast-paced, informal environment. Aspen is a financially sound company with a competitive salary and comprehensive benefits.
The Digital Marketing Manager will work collaboratively with management, and IT to develop a strong online presence ultimately helping our apartment communities attract prospective residents and increase site traffic, while staying on-top of social media trends and web developments.
This position will be based out of the West Springfield home office (non-consulting position).
Developing and implementing the social media strategy and ensuring brand consistency across all properties.
Designing and implementing landing pages and email campaigns.
Maximizing and analyzing of internet traffic to the website using all current and relevant web. marketing tools and technologies (SEO/SEM)
Strategize and build a framework for research, analysis, measurement and reporting for SEO activities.
Keyword strategy and ongoing keyword search
Conversion rate optimization, optimize several website properties, and all landing pages to improve conversation rates and drive lead generation and brand building.
Hands on Google Analytics management; leverage site performance analytics to drive site optimization.
Bachelors Degree in Marketing, Business, or Information Systems.
Minimum 3 years paid experience in web marketing.
Demonstrated ability to increase web traffic and drive sales.
Excellent editing and writing skills.
Power user on social networks (not limited to Facebook, Twitter, LinkedIn).
Familiarity with Html 5, SEO techniques, Adobe Flash animation & video.
Understanding of ASP.NET, ADO.NET, Visual Studio and XML data.
Proficiency in Google Analytics, Web Trends & Adobe Site Catalyst.
Exceptional interpersonal skills, positive “can do” attitude and team player mentality.
About the Company:
Aspen Square Management is one of the largest privately held real estate investment and property management firms in the country, with a fifty year track record of success rehabbing, re-branding and managing premier apartment communities throughout the country. Aspen currently owns and manages seventeen thousand units located in over eighteen states coast-to-coast. Throughout our history, there has been change at every juncture, but one thing has remained constant: the success of our company can be directly linked to the efforts of our loyal and dedicated employees.
Aspen Square offers comprehensive benefits including health, dental vision, 401k, flexible spending, discounts and more.
Please send your resume & cover letter to Angela_Mello@aspensquare.com
Type of position:
Dianna Ragucci, Recruiting Consultant
380 Union St., Suite 300
(413) 439-6429 cell: (413) 313-6762