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Position Title:

Social Networking Marketing Specialist

Position Description:

We are looking for an experienced, creative, and motivated Marketing professional with strong demonstrated promotion and content creation writing abilities and excellent social networking skills to fulfill this role. Experience generating and converting qualified leads from social networking is essential. Candidate should have demonstrated experience, in a professional capacity, overseeing a wide variety of social media activities including but not limited to; blogging, community development and management, PPC ad campaigns, viralization, and commenting as well as optimizing the social media channels for prospect creation and development. Candidate should be experienced in social networking marketing platforms including, but not limited to, Facebook, YouTube, Twitter, LinkedIn, and blogs. Candidate should also have excellent analytical skills including a strong command of Excel.

RESPONSIBILITIES: Create a comprehensive social media strategy to increase visibility, membership and traffic across all The Option Institute and Autism Treatment Center of America's brands. Coordinate, implement, manage and measure all social media marketing communication projects. Test new and alternative ways to leverage social media activities to generate qualified prospects and to create promotion flows to convert those prospects to program participants. Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increase the effectiveness of social media for The Option Institute and Autism Treatment Center of America™. Monitor, post and develop content for all The Option Institute and Autism Treatment Center of America social media platforms. Strategize with and educate the management team and others across the Institute on incorporating relevant social media techniques into The Option Institute and Autism Treatment Center of America culture and all products and services. Analyze and measure (quantitative analysis) the impact of social media and associated PPC campaigns on marketing goals as a basis for decision making including status reports on the effectiveness of social media and PPC campaigns. Create a Content Calendar/Schedule, for social media campaigns/projects based on the strategic goals of The Option Institute and Autism Treatment Center of America. Work with staff and teachers of The Option Institute and Autism Treatment Center of America to coordinate timely, accurate responses to all social media postings. Coordinate content creation for web and social media from teachers and key staff members. Skills and experience:

Bachelor's degree with an emphasis in marketing/business. Advanced degree desirable Managerial/leadership and/or supervisory experience helpful Excellent writing skills, computer skills, strong Excel and quantitative/ analytical skills. HTML a plus. Professional experience creating marketing strategies and campaigns, planning and executing promotional events, previous experience preparing marketing plans and budgets Previous experience writing promotional copy and press releases. Writing samples requested Excellent organizational skills and ability to multi-task successfully under pressure a must Attributes - the key attributes for this position include:

Creativity, Persistence, Persuasiveness Willingness to test and experiment with knowledge of A/B and quantitative testing strategies Ability to deal with uncertainty Ability to contribute individually and participate in cross-functional teams Ability to synthesize large amounts of data into actionable information Excellent promotion writing and content creation skills Excellent verbal communication skills Ability to create effective working relationships with all levels within The Option Institute and Autism Treatment Center of America and across multiple disciplines Sense of humor

RESPONSIBILITIES: Minimum 1-3 years of relevant, professional social networking and marketing experience. Bachelor's degree in Marketing or other relevant discipline. Excellent analytical skills as well as strong Excel skills. HTML skills very helpful. Microsoft Office suite required. Knowledgeable and experienced in blogging for professional goals. Experience in participating in social networks and online communities, representing an organization to meet their strategic goals. Familiarity with podcasting, wikis and social bookmarking sites. Understand the importance of ongoing monitoring and response speed in social networks Capable of providing The Option Institute with recommendations regarding social networking and blogging. Comfortable and effective in training others to use social media. Demonstrated results-based excellence as a promotion writer and writer of multi-purposed content for all web destinations. Independent thinker and task master. Demonstrated honesty, transparency and integrity. Quick thinker and witty conversationalist/writer. Ideal candidate would be active on: Facebook, You Tube, LinkedIn, Twitter and would have a current personal blog.

Please email resume and salary requirements to

Type of position:


Degree Requirement:



Business Management

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Employer Details:

Employer Name:


The Option Institute and Fellowship





2080 South Undermountain Road







Phone Number:

(413) 229-2100

Website: Website)

Springfield College 263 Alden Street, Springfield, MA 01109-3797 413.748.3000
Page updated on: 11/20/2007